Thursday, October 28, 2010

What's new pussycat ? #3




# Paypal adapting to a 2.0 world



PayPal has announced the launch of PayPal for Digital Goods, a solution that lets users manage payments online with just two clicks. The company also announced a major new partner: facebook
The company calls PayPal for Digital Goods the “online equivalent of dropping a quarter in the slot to buy a newspaper or play a video game.” With a few lines of code, developers can integrate PayPal micropayments into their websites.
In order to spread its digital goods product, PayPal has done everything it can to lower the barrier to entry for its platform. Payment transactions cost 5% plus $0.05 per purchase under $12, lower than most micropayment transaction standards. In addition, it’s also focused on making payments as simple as possible; after logging in, it only takes two clicks to complete a payment, and PayPal will recognize repeat users.
To get things started, PayPal has a bunch of new partners, including Autosport.com, FT.com or Ustream. But, the big partner is Facebook, which has agreed to integrate PayPal’s digital goods platform; in other words, it won’t be long until you can buy virtual crops through your PayPal account.

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